Approach
Steady beats clever.
No secret method. Just habits we refuse to break.
Ten minutes · on a call · no charge
How firms get here
Four eras of small-company software.
Most companies we meet have lived through all four.
- 01
The spreadsheet years
Somebody clever built it in a weekend. It worked, mostly, until it had eleven tabs and one person who understood them.
- 02
The thing everyone buys
The product your whole industry uses. It does two thirds of the job, and a spreadsheet quietly handles the rest.
- 03
The quote that ended it
Six figures and a year, from somebody who had not watched anyone do the work. So nothing was built.
- 04
Software shaped around you
Scoped on a call, shipped in pieces you can use, and still running a year later because the people who built it are still here. That is the era we sell.
What we believe
Habits we don’t bend.
What they look like on a normal week.
Example: three different builds, each standing on the same foundations underneath.
We build everything the same way underneath
Every build stands on the same foundations — so whoever picks it up can work on it.
Example: instead of a ticket queue, the person who replies is one of the people who wrote your code.
The people who built it are the ones who answer
Whoever replies has worked on your code and knows your data.
Example: the same bug reported in weeks one, two and three, then a flat line once the cause is fixed.
We fix the cause, not the ticket
The same bug three times is one problem. We would rather make it stop.
Example note: Build that. Fix this. Delete the other. You don’t need the thing you were about to build.
The truth, even when it’s boring
Build that, fix this, delete the other. Including when the answer is: don’t build it.
The reason the firms we build for stop working around their own software.
Ten minutes, on a call, no charge.
The handover
Taking over software somebody else wrote is not the problem you think.
We read what is there before we change any of it. Whatever runs your work today keeps running until the new part is proven.
Your people notice one thing: the step they used to dread is gone.
How working together goes
Four steps, in this order.
Nobody signs anything before step two.
- 01
Review
Ten minutes on a call. You keep the plan either way.
- 02
Plan
What to fix first, what can wait, what it costs. You can say no to any line.
- 03
Set it right
Open doors closed, copies sorted, small irritations cleared. Mostly out of hours.
- 04
Keep it right
Someone answers. We watch, patch and test the restores. Once or twice a year we tell you what is coming.
Start with the review.
The first step for everyone. It commits you to nothing.
You keep the report either way.